Hi, I’m Amy Kugler
—Nice to meet you!
MY STORYI’m a writer, activist, executive, media consultant, podcaster, producer, empath, mother, and more.
I believe in the power of our stories to do incredible things. They connect us, helping us feel seen and understood. They exponentially grow to move public policy, shape new narratives, and move us all forward
Everyone has a story worth telling, a voice worth hearing, and a purpose worth pursuing.
I’ve learned from the best storytellers - the ones who bring you in with a thought-provoking sentence and never let you go. These wordsmiths have guided me over my more than 20-year career. I’ve collected stories while working across a wide range of industries, from global health and enterprise organizations to startups.
I thrive when I can help you discover your authentic voice, build a full-scale strategy, and move you forward with sustainable resource-friendly solutions.
My holistic content and strategy work with nonprofits, the U.S. Department of Education, public relations agencies, and enterprises such as Amazon, Microsoft, The Bill and Melinda Gates Foundation, and other Fortune 100 companies has made an impact broader than just the client’s bottom line.
Human-scale storytelling is not just to sell more products with spin. It’s purpose is to find the nugget - the driving force or the emotional “why” - of each brand and story, and bring it to life across all mediums. We lean in, illuminate the human moment and story that connects us all, and raise it to the 50,000 ft. view to see the broader impact.
I believe that we need to bring humanity back to business through storytelling.
At the core, this work stirs hearts, shifts perspectives, and sparks change.
It’s what we need in today’s world.
Current Writing Projects
Memoir - the mess and moxie of motherhood and mental health, and how I discovered my superpower at age 40.
Essay Collection - how our superpowers give us a new life, and how we hold both/and in our new powers while making sense of our enduring past.
Children’s picture book - inspired by my kids and how their emotions shapeshift them into new beloved beings
Children’s chapter books - think The Wild Robot meets Nancy Drew, but for 1st/2nd graders.
My happy place is somewhere near a body of water.
If I hear a song once, it’s something I will know the words to forever (and will sing loudly).
My superpower: synesthesia.
One life goal was to swim the Ironman Kona route, and I did so in 2019.
I need a new life goal.
Each of my kids has their own nickname (Bubby, Little Plum) and their own theme song (Heroes - the Peter Gabriel version, Blackbird - Beyonce’s version.)
Besides my kids, husband, family and dearest friends, my favorite hug was from First Lady Michelle Obama (she just draws you in!)
My favorite movie: You’ve Got Mail. (The 90s dial-up nostalgia gets me every time.)
My coffee order before 11am: Americano. Her beverage order after 11am: London Fog with almond milk.
My favorite response from a client or friend: “That is SUCH a great question!”