Meet Amy
I’m a writer, thought partner, and relentless believer in what’s possible.
For 20 years, I told other people's stories. I ghostwrote the articles, shaped the strategies, directed the campaigns — and watched the work go out into the world under someone else's name. It was meaningful work. And eventually, it wasn't enough.
Now I'm building from scratch, in public. Writing under my own name. Helping other women do the same.
I work with seasoned women who are at a genuine crossroads — not because they've failed, but because they've outgrown something. They have a story to tell, a project calling them, a next chapter they can feel but can't yet name. I'm the thought partner who helps them get there: asking the question they haven't asked themselves, reflecting back what I see, and cheering them forward with the kind of conviction they've temporarily misplaced.
The “Real” Story
Amy Kugler is a writer and thought partner whose work has appeared in The Wall Street Journal, The New York Times, Forbes, The Washington Post, The Seattle Times, INC Magazine, and more. With 20+ years as a media executive spanning global health, enterprise organizations, and early-stage startups, she has led narrative strategy for the U.S. Department of Education, Amazon, Microsoft, the Gates Foundation, and other Fortune 100 companies.
She lives in Seattle, WA with her husband, two kids, and a 13-year-old husky.
The “Official” Bio
Current Writing Projects
Memoir - the mess and moxie of motherhood and mental health, and how I discovered my superpower at age 40.
Essay Collection - how our superpowers give us a new life, and how we hold both/and in our new powers while making sense of our enduring past.
Children’s picture book - inspired by my kids and how their emotions shapeshift them into new beloved beings
Children’s chapter books - think The Wild Robot meets Nancy Drew, but for 1st/2nd graders.
10 Things
You Should Know About Me
It’s not all about business over here. We have to have some fun, right?
My happy place is somewhere near a body of water.
If I hear a song once, it’s something I will know the words to forever (and will sing loudly).
My superpower: synesthesia.
One life goal was to swim the Ironman Kona route, and I did so in 2019.
I need a new life goal.
Each of my kids has their own nickname (Bubby, Little Plum) and their own theme song (Heroes - the Peter Gabriel version, Blackbird - Beyonce’s version.)
Besides my kids, husband, family and dearest friends, my favorite hug was from First Lady Michelle Obama (she just draws you in!)
My favorite movie: You’ve Got Mail. (The 90s dial-up nostalgia gets me every time.)
My coffee order before 11am: Americano. Her beverage order after 11am: London Fog with almond milk.
My favorite response from a client or friend: “That is SUCH a great question!”