Amy Kugler
Writer, strategist, humanity decoder
I tell deep, impactul stories…
…and I help you discover yours.
Our life’s most impactful moments are Unscripted.
Join Amy’s Substack community for free weekly newsletters that stir hearts, shift perspectives, and spark change. Each week is full of writing prompts and tips to shine a light on your story for the world.
Come for the essays, deep questions, and writing prompts. Stay for the joy.
In the News
Amy’s writing has appeared in Forbes, INC Magazine, NBC’s TODAY.com, The Washington Post, Thrive Global, and The Seattle Times, among other outlets.
Here’s where she’s been recently:
Let’s Work Together
I help individuals — from beginning writers stuck in their story to experienced executives pivoting to their legacy work - share their stories with clarity, structure, and resonance.
I help teams discover & strategically execute their brand positioning, business case and customer stories with trainings, workshops, and 1:1 editing intensives.
Bottom line: I help you unstick the story and build what’s next.
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You’ve built a successful career. You know how to lead, how to deliver, how to win.
But now? You’re at a crossroads. Something’s holding you back.
Let’s uncover your legacy. I do that through:
4-, 6-, or 9-month engagements that blend deep listening, sharp strategy, and storytelling that actually moves people.
Customized TKTKTK
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You know there’s a story inside, but you’re not quite sure where to start. I work with writers and podcasters to unpack their ideas and pull the threads through:
Catalyst Writing Sessions (virtual and in-person)
3-6 mo story development & publishing strategy
Editing & ghostwriting services
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Have a team with incredible talent, but needs some fine-tuning in story development? I work with organizations and small teams to:
Unlock brand positioning.
Uncover customer stories.
Align with impact partners on bigger initiatives.
Train teams for greater story development skills-building.
